New Branding Reflects Commitment to Cabinet Accessories and Doors with Expansion Into New Products and Capabilities.
Hoffco, Inc., the well know cabinet accessory manufacturer, announced at the KCMA Fall Conference it will change its name to Archon Woodworks Inc. The new name unifies the company with its subsidiary, Valley Oak Cabinet Doors, and its new brands that were recently launched.
The name change draws attention to the evolution that the organization has undertaken. After several years of transitions in existing business, new options to serve the changing needs of the marketplace have emerged. The reshaped company is excited to offer new products to its customers and to expand into new markets.
In addition to the name change, a family of brands has been developed to enhance marketing and engagement with current and new customers. Archon Woodworks Inc. has five brands that support a diverse group of wood products and related services. The company will change its corporate website from hoffcoinc.com to archonwood.com. The new website will showcase each brand and offer detailed information about its products.
We will continue to share the good news that comes with change as brand development and the conversion to the new name progresses.